Augmented Reality

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What is it?: Augmented reality (AR) allows customers and users to interact with a physical space through a digital interface. An AR application has the capability to recognize real world objects and overlay them with useful information.

Why use AR? Augmenting reality enhances the connectivity between a user and a space. Effective implementations can increase productivity and create valuable user data. Data can be viewed on a per user or aggregate basis.

Applications

Marketing:

Collecting and analyzing user data
Targeted campagins
Crowdfunding
Social Media

Municipal:

Highlight downtown businesses

Education:

Gameified learning

Manufacturing:

Training

Parks and public spaces:

Wayfinding
Highlighting features

Museums:

Self guided tours
Interaction/gamified exhibits